Digital Marketing
Course Overview
Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With more than three billion people on social media and e-commerce sales topping $4.5 trillion, every business is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.
Prerequisites: Students should have at least a high school diploma or GED, along with good computer knowledge.
2 Months (95 Hours) of Long Professional Course.
Course Curriculum
What you’ll learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you’ll gain
What you’ll learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you’ll gain
What you’ll learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you’ll gain
What you’ll learn
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Skills you’ll gain
What you’ll learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you’ll gain
What you’ll learn
Understand essential e-commerce strategies and practices
Explain what e-commerce stores and platforms are and how they work
Create an engaging customer experience online using best practices
Set up a mock e-commerce store using Shopify
Skills you’ll gain
What you’ll learn
Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Gain a competitive edge by learning AI skills from Google experts.
Put together a portfolio and/or resume to present to employers.
New AI skills
- Boost your digital marketing skills with AI
- Use AI to help you understand your audience
- Kickstart marketing strategy ideas with AI
- Use AI to compare two campaign proposals
- Improve your email marketing using AI
- Brainstorm website copy ideas with AI
Skills you’ll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Build toward a degree
When you complete this Professional Certificate, you may be able to have your learning recognized for credit if you are admitted and enroll in one of the following online degree programs.
This Professional Certificate has ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution.
About This Course:
- Instructor Lead Online Training
- Certificate of Completion
- Resume Preparation
- Interview Preparation
- Mock Interview
- Client Interview
- Project Support
